Strategic Social Media: From Marketing to Social Change 1st Edition - Ebook A2

Strategic Social Media: From Marketing to Social Change

• Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform
• Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future
• Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share
• Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour
• Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold 

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