Financial Management for Executives 2nd Edition - Ebook A2

If you have prior business experience, either working for a company or managing your own business, then you know firsthand that an understanding of finance and accounting is essential to achieve your full potential on the job. Although business decisions certainly involve a careful analysis of non-financial factors, they also almost always require analysis of financial information. Initiating a marketing campaign, restructuring a subsidiary, determining the sale price of a new product, or assessing whether to acquire another company (and at what price) are just a few of the business decisions that require an understanding of financial information. This textbook is written to facilitate that understanding and to facilitate the reader’s personal goal of gaining a more complete understanding of finance and its use in business decisions. Target Audience Financial Management for Executives is written specifically for the Executive MBA, MBA, and executive training markets. This concise text can be used in a wide variety of course formats, ranging from brief executive programs lasting only a few weekends to more traditional 15-week courses.