Business Management: A Contemporary Approach 4th Edition - Ebook A2

No business exists in a vacuum – it is impacted on by a constantly evolving world which presents new challenges and opportunities every day. To cope with these, a business should be proactive and adaptive, not just at an operational level, but at a functional and strategic level as well. There are 12 chapters in Business Management: A Contemporary Approach focuses specifi cally on the functions of the business organisation and how to respond to changes in the micro-, and macro-environment, and in the market. An introduction to the field of business management orients the reader followed by general management principles applicable to any business manager. The book goes on to cover the various functions of the business organisation: financial management; credit management; information management; public relations; operations management; marketing management; human resource management; and purchasing management in supply chain management.