Beyond Persuasion Communication Strategies for Healthcare Managers in the Digital Age 1st Edition - Ebook A2

Beyond PersuasionCommunication Strategies for Healthcare Managers in the Digital Age

The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception.  provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.

Beyond Persuasion

Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care,  is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.

Beyond Persuasion

In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.